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What Happened to MTV?
Posted Thursday, May 29, 2008, at 10:08 PM<< Previous | Read comments | Respond | Email link | Next >>
It's been a while since my last post, and I decided that after so many economic development, finance, and business posts, I'd go a little more light-hearted this evening. Switching gears, I thought I'd delve into the state of MTV today.
As a product of the MTV generation, and as the 80's Dire Straits song goes, "I want my MTV". I'm not talking about the MTV of today, which should be more aptly named RTV, or "Reality Television," along with most major TV networks these days. No, I'm asking where all of the music videos went. Where are they? ... you know, Music Television, hence MTV. And how can you have an occasional "Top 20 Countdown" when you hardly -- if ever -- play any music videos? Looking at the channel guide tonight, I see videos come on between 4 and 6 AM tomorrow morning. Rest assured, I'm not going to set my alarm clock. The music video formula complete with VJ's worked for several years -- in fact, "video killed the radio star" -- but it morphed into the reality TV that it is today. They still make videos, and they're bigger and better productions than when I could still watch them on MTV. So what gives? (By the way, what happened to "Pop-Up Video" on MTV's sister channel, VH-1? They haven't made a new one in years.) It seems if Viacom, the owner of MTV, were to completely abandon the idea of playing music videos that some other channel would have been born to do just that. MTV2 was supposed to play music videos all of the time when it was born, but it has grown up to do something different now too. There's just something wrong about calling yourself Music Television and playing nothing but "Pimp My Ride" and "Date My Mom" and "Shot at Love with Tila Tequila" nonstop. Comments Showing comments in chronological order [Show most recent comments first] |
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Chris,
It's really simple; you're old!!Truly the music business is more about business than music. The great Phil Harris said it best when he said, "Entertainment business; don't forget the business part". Check out http://www.beforethemusicdies.com/ and you'll have a much clearer picture of what is going on with MTV and other moolah driven music entities.
It was fine when MTV had a few shows that strayed from the music. The VMA's and remote control were interesting additions, and I will always be a fan of the first few seasons of The Real World. Beavis and Butthead also holds a place in my heart. I think they started to take it too far with Road Rules and plethora of dating shows. Yet, because of these shows we now have the pleasure of enjoying Colin Quinn, Daisy Fuentes, Pauly Shore (ok maybe not so much), Denis Leary, and even Adam Sandler.
Actually, music videos are still around but they just aren't playing on MTV anymore. Viacom has sent the 80's and 90's videos all to VH1 Classic, who originally played 24hrs of videos but has since started playing other things like documentaries, movies, and even Pop-Up Videos occasionally.
The catch is not everyone gets VH1 Classic. It's attached to the Plus packages for Dish and DirecTV. I'm not sure I know of any cable companies that have even attempted to carry it. I love the channel but can't watch it as often as I'd like. Try it out if you get a chance.
Well, they also have those "Other" MTV stations that play nothing but videos, but unless you have satellite, you likely to never see them.
I'm with Chris on this one! I WANT MY MTV, the way it was MEANT to be. LOL
Without the VJs, they lost a connection with their audiance. It's just another channel with reality programming on these days. Who could forget Colin Quinn, Daisy Fuentes, and Pauly Shore?
VH-1 Classic is a good channel, and I watch occasionally. Their "100 Greatest..." is always good.
YouTube also has about every music video you can think of on it. I like some of the remixes some really talented people have put together on their own. Some are quite professional, and I hope the music industry is taking note for new talent.
A little music trivia: what musician's nickname was "Skippy" in high school?